Q: Who did you chose to include in your advertising campaign and why. What was your chosen representation of these people?
A: For out advertising campaign we decided to use 3 different types of characters: the hippy, the Muslim girl and the rocker. We chose these characters because they all have bug differences with each other except one thing and that's subway, they all love subway. That's is also the reason we came up with the slogan "No matter who you are"
To represent subway as a food brand that everyone can enjoy.
Q: What decisions did you make which helped to construct this representation?
A: We decided that we didn't want the to make it over the top, we new the types of characters we wanted but we narrowed them down and made the image simple but memorable.
Q: How do you feel your chosen representation will support subways brand image?
A: I feel that out image will support the brand image because it's a positive image showing no matter what race, colour, Social background etc ever one bonds over a subway something everyone shares in common and that's why I believe it's the best image to use for your brand.
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